The Institute of Applied Data Analytics (IADA) was established in 2017, with the consent of His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah, the Sultan and Yang Di-Pertuan of Brunei Darussalam and Chancellor of UBD. The institute serves as a platform to conduct research and provide services, both industrial and academic, required from private and public agencies, on the basis of collaborative or commisioned work.